https://dmabook.com/home daily 1.0 2023-02-05 https://images.squarespace-cdn.com/content/v1/5e20ea2ec0cbb662273efdb4/1600893038079-TNMS6T5WSJPPFAZKSS2E/kevineahartman+_2ndedition.jpg Home https://images.squarespace-cdn.com/content/v1/5e20ea2ec0cbb662273efdb4/1600895854479-5SATEPYV2H7T5AWIC5F9/DMAbooktitle_EDITION_II.png Home https://images.squarespace-cdn.com/content/v1/5e20ea2ec0cbb662273efdb4/1600895963552-ECB8F9ZATYYFZLOEH89R/Kevin+Hartman_072020.jpg Home - About the author: As Director Of Analytics for Google, Kevin and his team partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create. The contents of this book reflect Kevin's decades of work in the digital analytics space, with most of that time spent leading large analytics teams at a major advertising agency and Google. He has also had the privilege of teaching analytics at the graduate level for nearly 10 years at The University of Chicago, The University of Notre Dame, and The University of Illinois. This textbook represents the synthesis of those two worlds: the academic and the actionable, the history and the hands-on, and the analysis and the application. https://images.squarespace-cdn.com/content/v1/5e20ea2ec0cbb662273efdb4/1600893543089-P9YT5H5GBHMG7ZNZOTDY/SAMPLE+7.jpg Home https://dmabook.com/contact daily 0.75 2020-03-29 https://dmabook.com/terms-of-service daily 0.75 2020-04-09 https://dmabook.com/privacy-policy daily 0.75 2020-04-09